From helping you target the right keywords to creating custom reports that prove the value of your effort, Moz Pro removes the complexity from your SEO work.

Find the right keywords

If you don't rank for the right keywords, you won't earn the right traffic. We'll give you targeted keyword suggestions that highlight the areas with the most opportunity for real results.

  • Predict the outcome of your hard work with accurate keyword volume estimates
  • Ditch the spreadsheets with our easy end-to-end process for building and managing lists of keywords.

Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.

Sean McVey
Director, Demand Generation & Customer Acquisition at Virtru

Track your rankings

To know what's working, you need to accurately track how you're ranking for keywords. With Moz Pro, you can track your competition as well.

  • Know what searchers everywhere see by tracking local and national searches
  • Get a holistic picture of how you rank for your keywords with our Search Visibility score

Crawl and audit your sites

Harmful issues aren't always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them.

  • Enjoy peace of mind while Moz Pro hunts for issues that keep search engines from fully crawling your site
  • Alerts ensure you're the first to know when site issues are found so you can fix them fast

The new Site Crawl in Moz Pro Campaigns is way faster and the issue-ignore feature is super helpful. We’re now able to process larger site audits for our bigger brands and prospects.

Jason Dodge
Founder & Strategist at BlackTruck Media + Marketing

Optimize your pages

Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements.

  • Spend your time where it matters most with prioritized recommendations to improve page optimization
  • Know what content to create next with custom suggestions based on other pages that rank for your keywords

Moz is the only data source that gives us real insights into link equity. There is nothing like the MozRank and Domain Authority metrics on the market. We refer to them constantly.

Will Critchlow
Founder and CEO at Distilled

Create custom reports

Your work is immensely valuable. Moz Pro can help you prove it with ease.

  • Paint the most compelling picture by customizing PDF reports with drag-and-drop modules and annotations
  • Save time by scheduling recurring reports sent directly to clients and stakeholders
Jason Nurmi

Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry.  

Jason Nurmi | Marketing Manager at Zillow
Keith Bresee

Just planned the next 3 months of content using Moz's new Keyword Explorer tool. Been awhile since I got excited about a new keyword tool.

Keith Bresee | Founder at ValconMedia
Kristina Kledzik

The MozBar has been a critical part of my link building strategies and competitive analysis for 5 years now, through agency work and in house SEO. It's the tool that gets the most excited responses when you share it with your clients: It's easy to use, easy to understand, and adds an extra layer of information to every website you visit. Definitely a must have for any SEO.

Kristina Kledzik | SEO Manager at Rover
Logan Ray

Two clicks is all you need for basically any SEO-related data point you could ever want. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty ... it's all only 2 clicks away! MozBar is the single most useful item in my SEO toolbox, and it keeps getting better. Stop wasting your time, download MozBar!

Logan Ray | Digital Marketing Specialist at Beacon

Unique data you can trust.

Powered by our industry-leading SEO metrics – including Page Authority
and Domain Authority – Moz Pro gives you the highest quality data to do your job.