Tips on SEO Link Building for your website
All the major crawler based search engines use link analysis as a factor when deciding the rankings in their algorithm. The process of link building by posting randomly on such Net 2.0 websites as Tumblr, HubPages or Weebly used to be a smart idea, but not so nowadays. These days, the links from these authority websites should be unbiased for them to make any noticeable difference in rankings and should be beneficial to them as well.
One way to build high quality links is to contact website owners and provide them good quality original content and thus leverage your link building success. Guest posts on authority websites is a good way to link to these websites. If your content is good and fits in nicely with their requirements, then they might be compelled to link to it. If you think that the website has something that is related to your business, then it might be a good idea to post on that website and inform the website owner as well.
It’s better to spend your money on writing an informative blog focusing on your website instead of paying for backlinks. A well written article on a website which delivers good
content to the reader goes a long way in ensuring the success of your link building strategy. It is vital not to post comments on irrelevant websites as this is an apparent suicide in terms of Search Engine Optimization. According to a recent survey on Moz, there has been a shift in the link building strategy of marketers nowadays and close to 50% of them now concentrate on guest blogging for link building.
If your website is related to finance, it might not be a good idea to post content on a photography website. If you present content which is well written and relates to the website you are posting the blog to, Google will reward you richly with a better ranking on SERPs (search engine outcomes pages). Knowing your target audience and how to expand your audience is very important. Regular analysis of your audience by using such tools as Google Analytics, Facebook Insights, Surveys and directly talking to them or looking at their comments go a long way in getting to know what your audience wants.
In case your content is nicely written, well structured and is on a variety of topics and not just one topic, then websites would be compelled to link to it. Choose websites that are related to the topic you are posting about, those which are willing to link and make a list of these websites. You just need to build relationships with them, invest time and effort in building meaningful relationships with them and have the dedication to succeed in your relationships. Make sure to reach out to the website owners in a personal way (even a phone call) and not just sending automated emails.
These days social media plays a vital role when it comes to marketing and reaching out to people. Twitter, Facebook and Linkedin are very important link building sources. It’s a good idea to post on social media whenever you write a new article or update content on your website. As people read your articles, share and tweet it, you can expect some more links to other websites.Another great way to build links is by writing testimonials on vendor websites. These could be contractors, consultants or service providers you have worked with and are happy with their service.
Your link building strategy should be centered on writing fresh content and then bringing in audience for the content. It should have some distinct characteristics different from your competitors to give it a look and feel of uniqueness. This will help bring other website audience towards your website which will help generate links and an improvement in Google Rankings.