As we all change with the fast paced world we live in, the websites that we make as our representatives in the web world also need to be updated as per the new trends in the modern fragment of their lifetime. The Search Engine Optimization or as we all know it as SEO is an integral component of web development must be constantly updated with the changing users and search engine algorithm updates. As the changes are made, it is necessary that all the online marketing teams are envisioned on the same. In this context, we have researched and collect the facts to bring your focus on the practices that must be watched in website SEO in the year 2018.
Structuring of content
Most of the search engines rely on the keywords and Meta Data of a website for ranking and all such stuff. Google search in addition to these two parameters also uses the structured data of a website to interpret the website content. As a web developer it becomes your first priority to structure the content that you are presenting to your clients. To be on the safer side of SEO, structuring of data must be the foremost criteria to be aware of. It can be done by introducing data snippets and other tools used for SEO. Moreover structured data will give a better user experience thus enhancing reliability and trust.
Link building has been recognised as an important aspect of SEO in 2017 and it will continue to be so in the year round the corner. You cannot deny the role of high quality links leading to your website from domain authority sites. So in 2018 expect more dependence on this factor and the newer dimensions and dynamics of interconnectivity of sites.
SERP and its role
Search Engine Results Page (SERP) is the first page that is displayed once the user presses enter on her search engine. To make your website rank higher, it is highly essential to analyze this data. The SERP features that need attention of a web developer are information rich snippets, paid results using keyword bidding, universal results in form of images and featured snippets, links, query results and knowledge infographs. Year 2018 will expect web developers to tap these features of SERP to improve SEO of their websites.
Speed of Website
User’s satisfaction dangles critically on the speed of the website. It should not lag and be efficient at the same time. It must be able to load all the information and the related media at a considerable speed that doesn’t test the patience of the visitor. The user might lose interest once the website takes longer period of time to load. In 2018 there are various techniques that will be preferred to help in this area. Some of them that are of utmost importance are traversing and structuring of a website, the introduction of Content Delivery Network, Cloud Website Monitoring and Reduction of images and animations.
Mobility and User Experience on the go
Who doesn’t own a Smartphone these days? It is easy to navigate and use while travelling. The Smartphone is one gadget whose use is increasing day by day and people prefer to utilise their travelling time to do their urgent tasks. The best part is that a large population is able to afford it due to decreasing hardware costs and competition. The mobile friendliness is one of the key aspects of a website. So, if you are still focusing on desktop and laptop based website, think again and increase reachability of your website by making it responsive and mobile friendly. Such adaptability is an important factor in SEO trends.
Virtual Search Engines
These search engines uses images as a search entity. Information to be searched may include web pages, documents and so on. It is primarily used to identify and search information about unknown images. It is mostly used by mobile phone users. It should be efficient and trustworthy in handling complexities. It is a fully managed, configurable and hassle free search engine that is used now. The web developers will have to check whether their websites are ready to handle the Virtual Search Engines.
High Quality Content
With content writing, image editing, animation creation, designing etc. as full-fledged professions, gone are the days when a web designer did all the tasks in web development. In the world of website marketing, quality matters more than quantity. Quality can be achieved by hiring competent professionals so that the uniqueness and superb quality of a website’s content brings it top of the search result pages. Quality of content will remain an important parameter to impact SEO in 2018
Voice based search and Digital Assistants
With the increased use of mobile gadgets the websites need enhancement so that they can serve a variety of people even those with some locomotive disorders. If your website is voice based search enabled and offers digital assistant to the visitors it is one of the best way to have better SEO. Search engines are giving advantage to such websites since users feel more comfortable in giving verbal instructions and getting audible response. Look forward to an increase in number of website with these two features.
Among all the above discussed trends, User Experience will remain the topmost priority of all the Web developers. It is the user experience that defines the success of a website and most of the search engines consider this an important factor in ranking criteria. The year 2018 will be a witness to correlate SEO with better user experience with latest web design trends like card-based design, parallex scrolling, one page sites, infinite scrolling etc.
AI and Machine Learning
The search engines across the world are tapping the endless possibilities of AI and Machine Learning. RankBrain of Google is a clear indication of where the trend is directed to. SEO involves a lot of analysis and regression of the data presented by countless websites across the digital space. Robust and efficient algorithms can be created with the help of these two core areas of computer science. Their impact on big data analytics and business has shown tremendous success. It will just be another year to see their impact on SEO as well.